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Our History

In 1962, Parke Josephson began selling Life and Health Insurance with Prudential Life Insurance. For 20 years Parke serviced clients in the Eastern Idaho area with insurance, ensuring that his clients were taken care of, both short term and long term. In 1982 Parke’s son Darren, joined with him, and soon took over the practice. In order to fully meet his client’s needs, Darren completed his Series 6, 7, 63, and 65 securities registrations. He also became certified in 11 other states outside of Idaho for Life and Health Insurance. Darren continued to provide excellent consulting services and grow his business by bringing on additional educated and experienced advisors. Darren eventually retired from the firm in 2020. Darren's son-in-law Matt Porter acquired the business from him and still owns and operates it to this day. Keeping it a family owned business and maintaining the same original company mission. Matt also recognized the need to best service his clients so he to has been registered with the Series 6, 7, 63, 66, and 31. He is also registered in many states for life, health, and disability. Matt also maintains the Certified Financial Planner® and Accredited Investment Fiduciary® designations.

Over 50 years later, we are in our third generation of ownership. Our small family owned company has grown into a successful firm in the Idaho Falls and Pocatello area. What was once a single owned company, is now a family owned small business servicing clients from all over Idaho and surrounding states. Cornerstone Financial Advisors has advisors that hold a variety of professional designations and are well versed in a wide array of financial disciplines. Our strategic alliances support us with all operations, backing us is over 100 reps with years of experience ensuring we are kept up to date on all policies and procedures. With this level of support, we can focus our full attention to our clients, building relationships and a high degree of trust while ensuring all our clients’ needs are met. Parke’s small business has grown and developed into a firm that is able to provide individuals, families, and businesses with solutions to their financial needs. Cornerstone Financial Advisors is a family owned company with a high-level experience that positions us to offer broad-based financial advice that our clients can trust.